A method is described for the locationally selective transmission of a signal by radio. Both a transmitter and a receiver are synchronized to the same time reference. The receiver receiving and demodulating, at a time that is one of the specified times of the time reference, a signal transmitted by the transmitter, if the receiver has received the signal at a time that is one of the specified times. The method includes the transmitter determining a receive location within a receive zone to which it wishes to transmit the signal in selective fashion, a position in the receive zone being a function of a position of the transmitter and a signal runtime. The method also includes the transmitter transmitting the signal; and the receiver, which is situated inside the receive zone, receives and demodulates the signal.