Various examples are provided related to automation of pallet loading. In one example, a method includes positioning, by a material manipulator, an opening of a product; inserting a product loading assembly of a pallet loading system through an opening of the product, where the product loading assembly can hold the product during manipulation of the product and the pallet loading system can position the product for loading on a pallet; and transferring the product onto the pallet using the product loading assembly. The product can be a portion of a product or a garment or portion of a garment. The product can be smoothed on a surface of the pallet. The pallet can secure the product to the pallet by a pallet clamp. The product on the pallet can be embellished by processing equipment or workstation.