A method according to one embodiment is for transmitting a message. In one embodiment, one or more processor of a messaging system identifies a certain message of the messaging system, the certain message being a blocked message intended for transmission to a certain user of the messaging system. In one embodiment, the one or more processor further determines one or more of a popularity of content of the certain message and a relevance of content of the certain message to the certain user, the certain user being a prospective recipient of a message. In one embodiment, the one or more processor transmits a message to the certain user responsively to a result of the determining of the one or more of a popularity of content of the certain message and a relevance of content of the certain message to the certain user of the messaging system.