To provide a sheet conveyance device capable of preventing degradation in quality of conveying a sheet and image quality even when a stiffness of the sheet is different between a sheet conveyance direction and a sheet width direction. A sheet conveyance device of an image forming apparatus includes an image forming part that conveys a sheet along a conveyance path; and a stiffness acquisition part that acquires a stiffness of the sheet in a first direction including a component in the sheet conveyance direction by bending the sheet in the first direction, and acquires a stiffness of the sheet in a second direction including a component in the sheet width direction orthogonal to the sheet conveyance direction by bending the sheet in the second direction.