Provided is a method and apparatus for performing a Wireless Fidelity (WiFi) handoff through coordination in a wireless communication system. A first access point (AP) device that transmits a first Bluetooth Low Energy (BLE) advertising packet sets a transmission period identically for the first BLE advertising packet and a second BLE advertising packet, determines transmission timings of the first BLE advertising packet and the second BLE advertising packet, transmits a setting message comprising information about the set transmission period of the second BLE advertising packet and information about the determined transmission timing of the second BLE advertising packet to the second AP device, transmits the first BLE advertising packet to a terminal, and performs a WiFi connection with the terminal, based on a determination by the terminal.