Methods, systems, and apparatus for facilitating a comparison of content in a user interface are described. Two or more open browser interfaces of a browser are identified, each of the two or more open browser interfaces containing an item description of one or more items. The browser interfaces include at least one of a tab of the browser or a window of the browser. One or more features related to each of the one or more items from at least two of the item descriptions are extracted or identified. The comparison for a plurality of items is generated based on the extracted or identified one or more features. The comparison of the plurality of items is displayed within at least one of the browser interfaces.