Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and a method for determining whether data utilization is privacy compliant. The program and method includes receiving input, via a graphical user interface, that includes identification of an application feature that utilizes user data collected from a plurality of users of the application; generating, for display in the graphical user interface, a plurality of fields that characterize utilization of user data; receiving, via the graphical user interface, a selection of one or more fields, the selected one or more fields characterize the utilization of the user data by the application feature; determining, based on the selected one or more fields, whether the utilization of the user data is privacy compliant; and generating, for display, an approval status indicating whether the utilization of the user data is privacy compliant.