A method, an apparatus, and a system are provided for load balancing of a service chain. The method includes: receiving, by a flow classifier, a service chain selection and control policy sent by a policy and charging rules function (PCRF) unit; hashing, by the flow classifier according to a hash quantity, a service flow corresponding to a service chain identifier, to obtain multiple subflows, and adding the service chain identifier and hashing factors to packets of the subflows, where different subflows correspond to different hashing factors; and sending, by the flow classifier, the packets of the subflows after the service chain identifier and the hashing factors are added, to a forwarding device.