An image generating apparatus according to an embodiment includes processing circuitry. The processing circuitry obtains a coil sensitivity distribution indicating a sensitivity distribution of a reception coil used for an imaging process performed on an examined subject and magnetic resonance data acquired from the imaging process that is non-Cartesian and performed in a k-space. The processing circuitry performs, on the basis of the coil sensitivity distribution, registration between the coil sensitivity distribution and a gridding sensitivity distribution indicating a distribution of gridding sensitivity related to arranging the magnetic resonance data in the k-space. The processing circuitry generates a magnetic resonance image on the basis of a result of the registration, magnetic resonance data, coil sensitivity distribution, and gridding sensitivity distribution.