A system to provide users with a means for accessing media content directly, by performing operations that include: causing display of a media item within a graphical user interface at a client device, the graphical user interface including a set of graphical elements; receiving a selection of a graphical element from among the set of graphical elements within the graphical user interface; generating a reference to the media item based on the selection of the graphical element; encoding a matrix barcode with the reference to the media item; and generating a presentation of the media item that includes a display of the matrix barcode at a position within the media item.