A brush head (10) and a method for manufacturing a welded tuft assembly (20) for a brush head (10). The method includes inserting a bristle tuft (21) into an opening (51) in a retention element (52). A proximal end of the bristle tuft (23) and a proximal side (53) of the retention element are laser welded to at least partially melt the bristle tuft and at least a portion of the proximal side of the retention element together to create a merged proximal end head portion (26) that holds the welded tuft assembly together.