Disclosed are a display apparatus, a control method thereof, and a computer control program product, the display apparatus including: a display configured to display a screen; a touch receiver configured to receive a user touch input; a sensor configured to detect a state of the display apparatus or surrounding states of the display apparatus; and a processor configured to perform a first operation based on a first touch input of a user, and control a second operation different from the first operation to be performed based on a second touch input made by the user or the state detected by the sensor during reception of the first touch input.