A server stores an association between a unique identifier and a first media work in a database, and stores an association between a media type indicator and the unique identifier. The media type indicator has a first value when the first media work is a first type of media work, and a second value when the first media work is a second type of media work. A message including information identifying a broadcast media work is received from a broadcast station. Based on information included in the message, the server determines whether the broadcast media work is an instance of the first media work. If so, the server determines that the broadcast media work is associated with the unique identifier, and further determines, based on the media type indicator, what type of media work the broadcast media work is. The unique identifier is stored in a data structure based on the type of media work.