Methods and systems for processing subjective queries are described. A query is received from a user. The method involves determining whether the query is subjective. In response to determining that the query is subjective, a plurality of people qualified to answer the query are identified. Moreover, a subset of the plurality of people who are available to answer the query are identified, and the query is transmitted to the subset of people available to answer the query. The received responses to the transmitted query from each of the people in the subset are then generated for display.