Systems and methods to select a product title are described. The system identifies a set of item listings respectively describing items being offered for sale on a network-based marketplace. Each item listing includes a product identifier that matches and is not associated with a product title on the network-based marketplace. Each item listing also includes an item title. The system extracts feature values from the item listings and processes the feature values. The system evaluates the feature values to adopt a product title from an item title included in the set of item titles. The system generates a product user interface including the product title. Finally, the system communicates the product user interface, over a network, for display on a client machine. The product user interface includes the product title.