A direction selective unidirectional clutch assembly for a fluid meter counter module assembly is characterized by a drive selector mechanism to couple a direction selection drive shaft to a unidirectional clutch to select one of a first flow direction and a second flow direction of flow of the fluid to drive a counter module. The direction selection draft is coupled to a rotating member (e.g. impeller) driven by flow of the fluid and rotates in a direction that is responsive to the direction of rotation of the rotating member. A pair of gears are mounted to slide along the direction selection draft between a first position and a second position. A direction changing gear is mounted at the second position. Further provided is a flow meter with a direction selective unidirectional clutch assembly.