Methods and systems are described for intelligently managing hero cards generated for a user profile. In an example, a server can collect user interaction data that measures how a user interacts with system components. The system components can include emails, hero cards, and software applications. The server can analyze the user interaction data to determine whether a new hero card type should be enabled for a user profile, whether an active hero card type should be disabled for the user profile, and whether parameters for action options on hero cards should be changed for the user profile. The server can make changes to hero cards for the user profile so that the user can receive customized hero cards based on the user's behavior.