A system and method of an intelligent shopping infrastructure is provided. A data storage of current inventory from a plurality of merchants is maintained. User preferences that indicate an item affinity of a user are retrieved. Furthermore, a location of the user is detected. Using the detected location, available inventory, and item affinity, an available item from the current inventory of a merchant located within a predetermined distance to the location of the user that match the item affinity of the user is identified. The available item is presented on a user interface of a client device of the user.