Techniques for improving a customer experience include presenting a selectable component to a user through a graphical user interface of a computing device that is communicably coupled to a server system through a network, the selectable component particularly associated with the user, the server system associated with a vendor and including a plurality of vendor product descriptions; receiving an activation of the selectable component from the user; based on the activation, identifying a plurality of profile data associated with the user; culling the plurality of vendor product descriptions to generate, based on the plurality of profile data, a subset of vendor product descriptions from the plurality of vendor product descriptions; and presenting the subset of vendor product descriptions to the user through the graphical user interface.