Systems and methods for color selection are provided and include a web server configured to communication computer executable instructions to a mobile device that configure the mobile device to access a social media platform, retrieve a plurality of images from the social media platform, determine a dominant color for each image of the plurality of images using different sample rates for different pixel groups based on how close each pixel group is to the center of the image, determine a closest matching paint color for the dominant color for each image, and display at least one of a color name and a color code associated with the closest matching paint color for the dominant color for each image.