Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing at least one program, method, and user interface to facilitate context based augmented reality communication between multiple users over a network. Virtual content item configuration data indicative of a selection by a first user of virtual content item to apply to a real-world environment that is visible to a second user via a second device is received from a first device. The virtual content item configuration data also includes one or more criteria to trigger application of the virtual content item to the real-world environment. A triggering event is detected based on satisfaction of the one or more criteria determined from context data generated at the second device. The second device presents the virtual content item overlaid on the real-world environment that is visible to the second user based on the triggering event.