This application provides a chroma block prediction method and apparatus. The method includes: obtaining a maximum luma value and a minimum luma value based on luma samples corresponding to neighboring samples of a target chroma block, and calculating a first difference between the maximum luma value and the minimum luma value; if the first difference is not equal to 0, processing the first difference based on a quantity of significant bits of the first difference and a first preset bit depth to obtain a second difference; and determining, based on a first chroma value, a second chroma value, and the second difference, an intra prediction model parameter corresponding to the target chroma block, and determining prediction information of the target chroma block based on the intra prediction model parameter and luma reconstruction information corresponding to the target chroma block.