A transfer device includes: a transfer drum that has a groove-like recess extending in an axial direction in an outer circumferential portion thereof, rotates about an axis thereof, and comes into contact with a medium being transported at a portion thereof on an upstream side of the recess in a rotation direction; a nip member, the nip member and the transfer drum forming therebetween a nip part where the medium is nipped; an application member that applies a voltage to the nip part where the medium is nipped, so that an image is transferred to the medium; and a contact mechanism that causes the nip member to come into contact only with a portion on the upstream side of the recess in the transfer drum in the rotation direction at a transfer-start time when the transfer of the image to the medium starts.