A machine is configured to determine fashion preferences of users and to provide item recommendations based on the fashion preferences. For example, the machine accesses an indication of a fashion style of a user. The fashion style is determined based on automatically captured data pertaining to the user. The machine identifies, based on the fashion style, one or more fashion items from an inventory of fashion items. The machine generates one or more selectable user interface elements for inclusion in a user interface. The one or more user interface elements correspond to the one or more fashion items. The machine causes generation and display of the user interface that includes the one or more selectable user interface elements. A selection of a selectable user interface element results in display of a combination of an image of a particular fashion item and an image of an item worn by the user.