Embodiments of the present invention provide an application association processing method and apparatus. The method includes: detecting a first operation instruction entered by a user; and when it is determined that the first operation instruction is to perform, by the user, a first preset operation on first content displayed on a display interface, displaying prompt information of second content associated with the first content, where the first preset operation is an operation gesture preset by the user, and the prompt information is used to inform the user that an association relationship exists between the first content and the second content.