The disclosed technology generally relates to an installation structure for installing a sensor module, and more particularly relates to an installation structure for installing a sensor module on a tire, and to a method of manufacturing the installation structure. In one aspect, the installation structure includes a sensor module housing configured to accommodate a sensor module and at least one sensor patch each comprising a bonding portion configured to attach to an inner side of a tire and a pressing portion configured to place and maintain the sensor module housing in contact with an installation position on the inner side of the tire. The pressing portion is configured to apply a downward pressure on a top portion of the sensor module housing by elastically extending and contracting.