An image display method includes displaying, by a terminal, a first image on a display at a first screen refresh rate, where an output frame rate of the first image is a first frame rate, and displaying, by the terminal, a second image on the display after detecting that a preset condition is met. A noise parameter is superimposed on a part of the second image, the part on which the noise parameter is superimposed is displayed at a second screen refresh rate, and an output frame rate of the part is a second frame rate. The second image includes a plurality of frames of noise-added sub-images. The second frame rate is higher than the first frame rate, and the second screen refresh rate is higher than the first screen refresh rate.