A display device including a display area and a non-display area is provided. The display area includes a display panel, a switch unit and a first reflective film. The non-display area includes a second reflective film. The switch unit is disposed on the display panel. The first reflective film is disposed between the display panel and the switch unit. When the display device is set in a pattern mode, the display panel does not emit image light. For the pattern mode, the reflectivity in the display area is approximately equal to the reflectivity in the non-display area for ambient light.