A fishing lure has an elastomeric or soft plastic body containing multiple suction features along its surface. By being capable of sticking to the roof of the fish's mouth or the fish's tongue, the suction features help increase the chance that the lure remains in the fish's mouth a few more seconds prior to an angler's hookset. The combination of the suction features' tactile feel and their adhering ability results in a unique advantage for any type of soft plastic fishing lure.