Systems, methods, and machine-readable media for audio/video recognition and adaptive packet transmission are disclosed. A first content item that includes audio content and video content may be received and processed to detect a set of one or more video characteristics and/or a set of one or more audio characteristics that may be analyzed to identify the first content item as corresponding to a service provider system. The first content item may be transferred for display with an endpoint media device. At least one electronic signal may be received and processed, the at least one electronic signal indicative of execution of at least one operation of a set of one or more operations relating to one or more images of the first content item consequent to the display of the first content with the endpoint media device.