A heating unit includes a heater, a temperature sensor, an endless belt, a holder, a first heat conductive member, and a second heat conductive member. The first heat conductive member includes a first heater-side surface facing the heater, a first opposite surface, and an opening. The first heat conductive member has a heat conductivity higher than that of the substrate. The second heat conductive member includes a second heater-side surface facing the heater and a second opposite surface. The second heat conductive member is positioned at a position corresponding to the opening when viewed in an orthogonal direction orthogonal to the first opposite surface. The temperature sensor is in contact with the second opposite surface of the second heat conductive member.