Systems and methods for color selection are provided. A user device displays room types on a display, receives a room type selection indicating a particular room type, displays types of feelings, and receives a type of feeling selection indicating a particular type of feeling. The user device accesses a lookup table that associates the room types and types of feelings with paint colors such that each possible combination of room type and type of feeling is associated with a subset of paint colors. The user device determines the associated subset of paint colors in the lookup table for the combination of the particular room type and the particular type of feeling and displays the associated subset of paint colors as recommended paint colors for the combination of the particular room type and the particular type of feeling on the display of the user device.