The present disclosure discloses a display adjustment method and device for a bar-shaped electronic shelf label. The method according to the present disclosure includes: configuring a mobile terminal to be coupled with a bar-shaped electronic shelf label and obtain status information of display elements displayed on a display interface of the bar-shaped electronic shelf label; changing, by the mobile terminal, the position information of a display element from a first position information to a second position information and generating an element position adjustment instruction; configuring the bar-shaped electronic shelf label to receive the element position adjustment instruction, change the position of the display element from the first position to the second position in response to the element position adjustment instruction, and display the display element on the display interface of the bar-shaped electronic shelf label.