An electronic apparatus includes a processor configured to acquire a plurality of characteristic data of a plurality of users through a communication interface circuitry; identify a plurality of categories and reference characteristics for analyzing the plurality of characteristic data according to an input received through the communication interface circuitry; identify specific characteristic data that corresponds to the reference characteristics, among the plurality of characteristic data for each of the plurality of categories; identify a specific user having the specific characteristic data, among the plurality of users; and output an analysis result of the specific characteristic data of the specific user.