A direct-type backlight liquid crystal display device is provided, which includes a frame including a main frame, a bottom plate; a liquid crystal display panel, on a top surface of the main frame and parallel to the bottom plate, the liquid crystal display panel includes an array substrate, a color film substrate, a liquid crystal layer and a frame sealant, a pixel unit on the color film substrate includes a sub pixel, the sub pixel on a side of the color film substrate along a first direction parallel to the color film substrate is partially blocked and covered by a black matrix, a backlight unit including a light emitting element and a light homogenizing element; a display control unit, at a lateral end surface of the liquid crystal display panel and electrically connected with the liquid crystal display panel at the lateral end surface of the liquid crystal display panel.