Provided is a computing technology for controlling information display of an electronic shelf label that is connected to a management server via a network and displays electronic information. The electronic shelf label measures a distance to at least one product arranged behind the electronic shelf label, and when a change in the distance occurs, activates a wireless tag reader. When product identification information acquired by the wireless tag reader is different from currently displayed product identification information, the electronic shelf labels request a label change registration to a server. Changed product information is received according to the label change registration, and the changed product information is reflected in displayed product information.