Systems and methods are provided for receiving at least a first query color, and searching an electronic catalog including a plurality of product images for the first query color to determine a similarity measure between the first query color and a product image of a plurality of product images. The similarity measure may be determined by determining a Euclidean distance between values in a three-dimensional color space for the first query color and a target color of the product image, and determining the similarity measure between the query color and the product image by determining a sum of the similarity measures from all target colors on the product image, weighted by the coverage of each target color. The search results may be transmitted based on the searching of the electronic catalog including the plurality of product images for the first query color.