The present disclosure relates to an image display apparatus and a method thereof. The image display apparatus according to an embodiment of the present disclosure comprises: a display; an external device interface configured to perform short-range communication; and a controller configured to: when the number of external devices communicatively connected with the image display apparatus is one, or when a bandwidth usage for the short-range communication is less than a predetermined reference, transmit an entire signal to the one external device, when the number of the external devices is two or more, and the bandwidth usage is greater than or equal to the predetermined reference, acquire a plurality of channel signals from the entire signal; transmit a first channel signal to a first external device among the external devices; and transmit a second channel signal to a second external device among the external devices.