The present disclosure relates to a data processing method and apparatus, and an intelligent interactive device. The data processing method is performed by a display having a touch function. The method include: obtaining a writing track point position when a writing pen writes on the display, and an inclination angle of the writing pen relative to the display during writing; obtaining a touch track point position of a user on the display at a current moment obtaining a holding parameter for holding the writing pen; determining a shielding area for a touch at the current moment according to the holding parameter, the inclination angle and the writing track point position; and when touch track point position is located in the shielding area, not displaying a track of the touch track point position on the display.