Examples described herein include systems and methods for dynamically displaying features in a GUI of a portal application that facilitates access to other applications. An example method can include receiving a push notification, from a notification service, at a user device upon which the portal application is installed. The push notification can indicate that a new feature is available for the portal application executing on the user device. The example method can include requesting, from the management server, at least one command for modifying the GUI of the portal application. The management server can provide the command or provide instructions for the user device to retrieve the command. The method can include receiving at least one command. The method can also include modifying the GUI of the portal application based on the received command and displaying the modified GUI.