A computer-implemented method for automatically detecting events and creating photo-product designs based on the events in a photo-product design system includes automatically identifying an event by an event detection module based on daily numbers of captured photos over a plurality of days, automatically selecting a photo-product type by an intelligent product design creation engine in the photo-product design system, calculating a daily weight for a photo product design in the photo-product type based on the daily numbers of captured photos, automatically determining a number of product photos allocated to each day based on associated daily weight, automatically selecting product photos from the captured photos each day at the event according to the number of product photos allocated to each day, and automatically creating a photo-product design for the event using the selected product photos.