A display assembly includes a display device, a first clamping plate and a second clamping plate. The display apparatus has at least one display area, and the first clamping plate and the second clamping plate are disposed on two opposite sides of the display device in a thickness direction thereof. At least one of the first clamping plate and the second clamping plate is located on at least one light-emitting side of the display device, and in a clamping plate located on a light-emitting side of the display device, at least a partial region of a portion covering an active area of the display device is in a transparent state. Edges of the first clamping plate and the second clamping plate have at least one adapter portion, and adapter portions are configured to fix the display assembly to an object in an external environment through at least one adapter.