Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing at least one program and a method for ranking videos. The program and method include storing, in a database, a plurality of videos; obtaining, for a first of the plurality of videos, first data representing a first interaction performed by a creator of the first video in association with the first video; and obtaining, for the first video, second data representing a second interaction performed by a consumer of the first video in association with the first video. A score is computed for the first video based on the first and second data and the first video is ranked relative to a remaining subset of the plurality of videos by comparing the computed score for the first video with respective scores of videos in the remaining subset of the plurality of videos.