An electronic device includes an image capture device and a processor. The image capture device captures an image of an environment. The processor is coupled to the image capture device and is configured to receive the image of the environment and determine situational contextual information in the image. The processor also identifies at least one non-intrusive location and performs shape detection on the at least one non-intrusive location. An advertisement asset is received based on the determined situational contextual information and the shape detection.