Various aspects of the subject technology relate to systems, methods, and machine-readable media for changing perception of artificial reality content in a shared artificial reality environment. Various aspects may include determining user perception preferences associated with a user representation in the environment. Aspects may also include generating coordinates of a coordinate system and determining a distance between coordinates. Aspects may also include changing a perception parameter corresponding to the user representation based on the determined distances. Aspects may also include determining a visual style of the user representation based on an associated selected artificial reality application. Aspects may include providing instructions to display a virtual area including the user representation according to determined visual style and changed perception parameter.