An electronic device for generating a personalized response from a virtual assistant includes a network communication circuitry; a memory; and at least one processor configured to, when receiving a user query including a wake-word, parse the user query to separate the wake-word from the user query; process the wake-word; extract wake-word related information from a wake-word database; parse the extracted wake-word related information along with a plurality of user preference information; classify information received from a wake-word parser; produce a wake-word context from the classified information; process the user query; and retrieve a query response from at least one knowledge base based on a plurality of action steps.