For example, an apparatus may include a video encoder configured to encode video data into a parallel plurality of encoded video streams, the parallel plurality of encoded video streams including the video data encoded according to a respective plurality of different video bitrates; a selector configured to select, based on one or more parameters corresponding to a condition of a wireless communication link, a selected encoded video stream from the parallel plurality of encoded video streams; and a radio to transmit the selected encoded video stream over the wireless communication link.