A processor on an industrial vehicle is programmed to identify a metric that characterizes an event associated with an operator of the industrial vehicle, where the metric has a performance parameter to evaluate against the event, and a behavior modification action that defines a desired operator behavior in response to the event. The processor is further operatively programmed to monitor for the event, and record event data that characterizes a response of the vehicle operator to the event. In response to detecting an event, the processor evaluates the recorded event data against the performance parameter to determine whether the vehicle operator demonstrated appropriate behavior for the event, computes a vehicle operator score based upon the evaluation, and performs the behavior modification action where the operator has not been inculcated to respond to the event.