A display module is provided. In the display module, a liquid crystal display panel has a plurality of display subareas. A color backlight module has a plurality of backlight subareas in a one-to-one correspondence to the plurality of display subareas. A driving apparatus may sequentially drive liquid crystal molecules in the display subareas to turn over, and after driving the liquid crystal molecules in each display subarea to turn over, drive a light-emitting element of one color included in each backlight source in one corresponding backlight subarea to emit light.