Disclosed herein are system, method, and device embodiments for implementing a customizable animation experience. A multi-tenant service may associate an animation element with a visual component of an application, and generate a markup component including an animation parameter configured to customize the animation element within the application code. Further, the multi-tenant service may receive a request for the animation from an animation manager based on execution of the application code, and send the animation information to the animation manager. In some embodiments, the animation manager is configured to set the animation parameter to the animation information and present an animation associated with the animation element based on the animation parameter.